Mega MGC Coffee sells 100,000 cups in 6 days with Korea Grand Festival relay discount

Mega MGC Coffee said its winter new-menu relay discount campaign, launched as part of the Korea Grand Festival, has drawn strong early response. The Korea Grand Festival is a pan-government sale event aimed at boosting domestic consumption.

The chain's first discounted item, the Jjondeuk Mochi Milk Tea, sold about 100,000 cups within six days of its launch, Mega MGC Coffee said Friday.

The company called the result "a standout performance among recently launched non-coffee new menu items," attributing the sales to product planning that reflected the tteok dessert trend and discount benefits timed to the festival's opening.

Building on the first round's success, Mega MGC Coffee will run second and third relay discount promotions through Nov. 15. The plum-quince tea (hot or iced) will be discounted by 500 won through Monday, and the Deep Choco Cherry Frappe will receive the same 500-won discount from Tuesday through Nov. 15.

"We will continue to pursue mutually beneficial promotions that allow both customers and franchisees to share in the rewards," a Mega MGC Coffee official said.