Baesangmyeon Juga's "Wonbyeol" makgeolli is teaming up with Nongshim's "Nooguling" snack in an unlikely collaboration.
The company said Tuesday the joint product pairs Wonbyeol makgeolli with the salty, spicy Nooguling snack, developed as part of a "Wonbyeol Spicy Taste Campaign."
Wonbyeol is a low-alcohol makgeolli at 4.5 percent ABV, known for its lively carbonation and smooth finish. Nongshim's Nooguling, which accompanies the set, is a snack that gives official form to a combination that had gained popularity on SNS — onion rings flavored with Nooguiri ramyun seasoning.
The collaboration set is available on Homsul.com and 11st. To mark the launch, the companies are offering discounts of up to 8 percent and a free Nooguling giveaway.
"We designed the pairing to suit the trend of casual home drinking — combining the fizzy kick of Wonbyeol with the salty, spicy flavor of Nooguling," a Baesangmyeon Juga official said.
gorgeous@heraldcorp.com



