Pulmuone Healthcare launches membership system for dietary platform Design Meal

Pulmuone Healthcare is introducing a new customer management system aimed at helping users maintain healthy eating habits over the long term. The company will add a membership system to Design Meal, its personalized dietary healthcare platform.

According to Pulmuone Healthcare, the membership system assigns ratings based on customers' ongoing usage history rather than total purchase amounts, and offers greater benefits at higher tiers.

Membership ratings are divided into five tiers — STARTER, ROOKIE, PRO, VIP and GOLD — calculated on delivery spending over the preceding six months. Ratings are assigned automatically based on a member's healthy-diet usage record through Design Meal, with no separate sign-up process or conditions required. All members can earn points when making purchases or referring friends.

Members at the ROOKIE rating and above receive shopping-cart coupons offering discounts of up to 20 percent on "product of the month" purchases, with the discount level varying by rating. The monthly product lineup — which includes items such as Reset Cleanse — is updated each month to reflect the season and lifestyle trends.

GOLD members, the highest tier, receive vouchers for free personalized nutrition consultations with a licensed clinical dietitian. The company also plans to hold a special event for customers who maintain GOLD status for 12 consecutive months.

The company also plans to make existing services available to all members, including an AI nutrition diagnostic tool that analyzes individual nutritional profiles and suggests health management directions, and a daily nutrition research note based on meal records. An AI chatbot offering health consultations and personalized product recommendations is set to launch in October.

"The most important thing in health management is consistent practice, so the Design Meal membership was designed to add meaningful benefits that support customers' ongoing dietary management," a Pulmuone Healthcare official said.