Lotte Wellfood opens K-Snack House pop-up at Lotte Department Store flagship

Lotte Wellfood announced Sunday that it is running a K-Snack House pop-up store on the ninth floor of the Lotte Department Store flagship in Jung-gu, Seoul, through Sept. 10.

The company designed the pop-up to showcase the appeal of its signature K-snacks, including Pepero, and offer visitors a distinctive brand experience. Traditional Korean motifs — including the "Irworobongdo," a royal painting depicting the sun, moon and five peaks, tiled rooftops and roof-end tile patterns — are featured throughout the space.

The Pepero zone is decorated with visuals of K-pop group Stray Kids, the brand's global ambassador. A photo zone has also been set up where fans and visitors can capture memories. The K-Snack zone features a broader lineup of Lotte Wellfood's signature snacks beyond Pepero.

Interactive promotions are also on offer. Visitors who post a photo at the pop-up on social media with the designated hashtag can receive a gift, and customers who make a purchase are eligible for limited-edition merchandise.

"We are pleased to present an experiential space that both global consumers and domestic fans can enjoy at the Lotte Department Store flagship, which draws a large number of foreign tourists," a Lotte Wellfood official said.