Teazen joins CJ Olive Young Festa LA 2026 to promote K-kombucha

Fermented beverage company Teazen participated in CJ Olive Young Festa LA 2026, held in Los Angeles from Aug. 14 through Sept. 3.

Held in conjunction with KCON LA 2026, the event brought together 55 K-beauty and lifestyle brands to showcase the latest K-beauty trends through a range of interactive experiences.

Teazen set up a kombucha cafe-style booth under the theme "17 flavors for every taste," featuring three experience zones that highlighted the company's patented fermentation technology and the appeal of Korean-style kombucha. The booth drew particular attention by pairing each product with members of K-pop girl group TWICE, who currently serve as Teazen kombucha brand ambassadors.

Teazen said sample kits and TWICE photo card giveaways distributed at the booth sold out entirely, reflecting strong visitor interest.

"Through this large-scale event — our first since entering the US market — we were able to hear directly from consumers about which flavors and products caught their attention and how they are responding to K-kombucha," a Teazen official said.

Teazen entered the US offline market in June alongside CJ Olive Young.