Mega MGC Coffee launches 6 sandwiches to tap 'snacking' trend

Mega MGC Coffee announced Monday it will launch a new food menu lineup of six sandwiches, targeting the growing "snacking" consumer trend of seeking quick, convenient meals. The products go on sale Tuesday.

The company said it invested three years in developing the six-sandwich lineup. Starting in 2023, it ran pilot sales at select company-operated stores using an on-site preparation method, collecting purchase data to inform product design. From September, it rolled out the finished sandwiches at company-operated stores first to assess marketability, quality, profitability and supply stability. The initial launch will be limited to approximately 1,200 franchise stores to ensure top quality and stable supply, with plans to expand to additional stores in phases.

The six new sandwiches are a ham, cheese and egg sandwich; an egg mayo sandwich; a crab stick mayo sandwich; a mozzarella basil chicken sandwich; a bulgogi egg sandwich; and a spicy chicken tender sandwich. Prices start in the 5,000-won range.

Customers who use the pickup reservation feature on the Mega MGC Coffee app can schedule in-store pickup on the day of order or within two days.