Easy White Bread launches Belgian dark chocolate milk bread for fall

Easy White Bread, a milk bread brand under Bon Aif, is launching a new Belgian Deep Choco milk bread targeting the fall season. The product goes on sale Monday.

The new item builds on the brand's signature milk bread with a deeper chocolate flavor. The exterior is coated in Belgian dark chocolate, while a chocolate custard cream fills the inside.

"We focused on developing a product that harmonizes the deep, rich flavor of chocolate — well-suited to autumn — with the soft texture that defines our milk bread," said Baek Min-seon, head of brand planning at Bon Aif. "For customers who already enjoy our milk bread, it will offer a new kind of sweetness, and for those who love chocolate and desserts, it should deliver an even deeper sense of satisfaction."

Easy White Bread opened its first location in Imun-dong, Dongdaemun-gu, Seoul in January and has since surpassed 30 franchise contracts in roughly eight months.