Seoul Jangsoo hits art salons, charity bazaars and street festivals this fall

Seoul Jangsoo Co., a member of the Seoul Takju Manufacturing Association, will hold a series of public outreach events across Seoul starting in September. Under the brand concept "Meet Seoul Jangsoo Wherever You Go," the company plans to visit Dosan Park in Gangnam, Cheongdam-dong, Jangchung-dong and Changdong in Dobong-gu in quick succession.

The first stop took place Wednesday at Dosan Park in Gangnam-gu and the surrounding Cheongdam and Apgujeong areas. At the Gangnam Art Salon held in Dosan Park, the company introduced its flagship products — including Jangsoo Saeng makgeolli ("fresh makgeolli"), Dalbich Yuja and Dalbam Jangsoo — to the public. That same evening, Seoul Jangsoo products were served as the official beverages of a gallery party at the Cheongdam-Apgujeong nighttime arts festival "Cheongdam Night."

On Wednesday, the company will set up a tasting and promotional booth at the "Miraehoe Charity Bazaar" at Crest72 in Jangchung-dong, an event aimed at supporting underprivileged youth and single parents working toward financial independence.

On Saturday, from 5 p.m. to 10 p.m., Seoul Jangsoo will meet consumers at the Changdong Makgeolli Festival, held across Sinchang Market and the surrounding alley markets in Changdong, Dobong-gu.

"These events are the first step in our effort to connect closely with citizens this autumn," a Seoul Jangsoo official said. "We prepared them to share moments with people across the many different spaces that make up our community."