Paul Bassett, a specialty coffee chain operated by Ms Seed — an affiliate of Maeil Dairies — will host a preview screening of "The Drama" at its Coreana Hotel branch on Friday, ahead of the film's Sept. 9 opening.
The event is part of Paul Bassett's coffee culture campaign, the Paul Bassett Slow Coffee Club, and was organized in partnership with the film's distributor, Waterhole Company.
Producer Kim Tae-ho, who is involved in the film's distribution, will attend and serve coffee he has prepared himself. After the screening, a guest visit session will be held for the audience to discuss the film with him.
The Paul Bassett Slow Coffee Club is a slow-coffee culture campaign that has been running since 2025, promoting the idea of savoring a full moment of rest over a cup of coffee. This year's edition, themed "Screen Time," centers on watching a film together and sharing the questions and reflections it leaves behind.
"Just as the characters in the film begin a conversation in a space filled with the aroma of coffee, we hope a good film can serve as the starting point for new conversations," a Paul Bassett official said.
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