Teazen wraps up Kombucha Lab pop-up with TWICE

Teazen, a fermented beverage company, said Monday that its Teazen Kombucha Lab pop-up, held in collaboration with girl group TWICE, drew more than 400 visitors before wrapping up.

The experiential pop-up took place June 18 at Gwanghwamun in Seoul. TWICE, which became Teazen Kombucha's new advertising model this year, co-planned the event with the company.

The venue showcased nine Teazen Kombucha recipes, each matched one-to-one with one of TWICE's nine members. Visitors browsed recipe cards reflecting each member's personality and sampled the drink of their choice.

"This pop-up was designed to let consumers experience kombucha in a variety of ways," a Teazen official said. "We will continue to expand unique content that offers fresh and fun experiences."