Zespri wins 'Marketing Campaign of the Year' at Asia Fruit Awards

Zespri's Asia-Pacific division won the Marketing Campaign of the Year award at this year's Asia Fruit Awards, the kiwi brand announced Friday.

The Asia Fruit Awards is a ceremony co-hosted by Asia Fruit Logistica and Asiafruit Magazine, a trade publication covering the fresh produce industry. It evaluates companies across the full supply chain — from production and packaging to logistics and retail distribution — for fruit and vegetables across the Asia region.

This year's ceremony was held on the sidelines of Asia Fruit Logistica in Hong Kong, which ran from Wednesday through Friday (local time).

The winning campaign, "Jam-Packed with Natural Nutrition," was conceived in response to growing consumer attention to healthy eating alongside the perception that nutritional information can feel complicated and hard to navigate. The campaign ran simultaneously across seven Asia-Pacific markets: South Korea, Vietnam, Singapore, Malaysia, Indonesia, India and Australia.

In South Korea in particular, Zespri conducted and published joint research with the Korean Nutrition Society at the outset of the campaign to build a scientific foundation around kiwifruit's nutritional value and nutrient density.

"This award reflects our efforts to extend Zespri's vision — making healthy eating, including kiwifruit, easier and more enjoyable for everyone — in ways tailored to the cultures and consumer characteristics of each Asia-Pacific market," a Zespri spokesperson said.