Domestic peanut brand Olgok sells six months' worth of stock in 7 days during Negowang promotion

Olgok, a domestic peanut processing brand, said it has wrapped up a discount promotion run in partnership with A&E Korea Dallas Studio's Negowang.

The brand ran the promotion through Kakao Talk Deal from June 11 to 17, offering its popular products at a discount. Within those seven days, the equivalent of roughly six months' average sales volume sold out entirely.

The surge in orders pushed back deliveries of key items — including Peanut Butter Smooth & Crunchy — from late June to early July. A newly unveiled product, Marron Spread, sold out early.

"Last year's increase in domestic peanut output allowed us to secure a stable supply, which helped the promotion run smoothly," said Song Chan-young, CEO of Olgok.

Olgok is a brand launched by Banseok Industry, a company specializing in peanut farming. Its flagship product is Peanut Butter Smooth & Crunchy, made entirely from fresh peanuts grown in Gochang, North Jeolla Province.