Pulmuone Dannon has reduced the sugar content in four varieties of its Activia bottled drinking yogurt by up to 33% compared with previous products.
The company said Tuesday the reformulated lineup cuts sugar by up to 40 percent against the average sugar level for concentrated fermented milk set by the Ministry of Food and Drug Safety. The four renewed products are Activia Bottle Plain and three fruit flavors — apple, strawberry and blueberry.
The plain variety now contains 6 grams of sugar per 130-milliliter bottle, down from 9 grams — a reduction of about 33 percent. The three fruit-flavored varieties have been trimmed from 13 grams to 9 grams, a cut of about 31 percent. The plain product's sugar level is more than 40 percent below the ministry's average benchmark for concentrated fermented milk, while the fruit flavors come in more than 10 percent below that standard.
The company also improved the nutritional profile by lowering fat content, reducing the overall calorie load.
"Activia has consistently worked to reduce sugar for the health of consumers since 2016, and this renewal of the Activia Bottle is part of that effort," said Kim Dong-jin, Activia team leader at Pulmuone Dannon. "We will continue to lead the way in offering products that support healthy eating habits, as befits a high-quality fermented milk brand."
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