Farmco's Hipork launches animal-welfare pork marinades on Odd Grocer platform

Farmco, a livestock food company, said Monday that Gogibon-yeon — the marinated meat brand under its Hipork pork label — has launched two animal-welfare pork products on Odd Grocer, a fresh direct-delivery food platform operated by Harim Group.

The two products are the Hipork Animal Welfare Handon Dwaeji Bulbaek (600 grams) and the Hipork Animal Welfare Handon Jeyuk Bokkeum (600 grams), both made with animal-welfare-certified domestic pork from the Hipork brand.

The products are made using fresh, never-frozen pork mixed with marinades made from domestically grown vegetables, then slow-aged at low temperature.

The Dwaeji Bulbaek features a soy-based marinade made with a broth drawn from domestic onions, radish and garlic, while the Jeyuk Bokkeum uses a sweet and spicy sauce made with domestic apples.

To mark the launch, Odd Grocer is offering customers who purchase the marinated products discount and free-delivery coupons. Customers who post a product review through Nov. 30 will also receive bonus points.

"Through this launch on Odd Grocer, we are bringing Gogibon-yeon, Hipork's ultra-fresh marinated meat brand, closer to consumers," a Farmco official said.