Pulmuone Foods launches 9 new soups and stews under hansik brand

Pulmuone Foods is launching nine new soup and stew products under its hansik convenience food brand Bandeuthan-sik. The brand entered the soup and stew market in late 2021, and the new additions bring its total lineup in that category to 17 products.

The nine new items are: low-sodium bone broth soup, galbi soup, ox knee soup, seolleongtang with bone broth and brisket, spicy beef and radish soup, dried pollack hangover soup, clear soft tofu stew, tofu kimchi stew and rustic doenjang stew.

All nine products use a multi-stage sterilization process designed to minimize heat damage to the raw ingredients.

Seven of the nine new products are formulated under a "reassurance sodium" standard, meaning their sodium content is either at least 10 percent below the average for soups and broths set by the Ministry of Food and Drug Safety, or at least 25 percent lower than competing products in the same category. The tofu kimchi stew and rustic doenjang stew are excluded from this designation.

Park Ju-yeon, product manager for sauces and convenience foods at Pulmuone Foods, said the expanded soup and stew lineup would strengthen the brand's position in the premium hansik market.