Lotte Hotel & Resort launches members-only 'Flash Deals' with up to 38% off, kimchi discount

Lotte Hotel & Resort is running a members-only promotion called "Flash Deals" to mark the Black Friday season.

The Flash Deals promotion is a time-limited sale offered regularly to members of Lotte Hotel Rewards, a free membership program. Customers can join and participate through the company's official website.

A total of 31 chain hotels are taking part — 25 in South Korea and six overseas. The promotion offers prices up to 38 percent below standard rates listed on the website, targeting customers planning year-end, New Year's and spring travel in advance.

Domestic participants include major properties such as Signiel Seoul, Signiel Busan, The Grand Lotte Seoul and Lotte Hotel Jeju. Overseas participants include Lotte Hotel Guam, Hanoi and Saigon.

Reservations are open from Monday through Friday this week on the official Lotte Hotel & Resort website, with stays valid from Nov. 23 through March 31, 2027.

Running concurrently from 9 a.m. Monday through 9 a.m. Friday is the "Kimchi Golden Hour Festa 2026," offering up to 30 percent off selected Lotte Hotel kimchi products.

The Kimchi Golden Hour Festa is a special discount event held twice a year, in April and November. It runs exclusively through Lotte Hotel's official online store, Lotte Hotel e-SHOP.

From Monday through Nov. 29, customers can also enter a prize draw and participate in a charitable giving campaign. Entry requires 500 Rewards points (worth $5), and for each entry, an amount equivalent to 100 points ($1) will be donated to organizations including the Bobath Memorial Hospital Children's Rehabilitation Center.

Prizes include overnight stays at Signiel Seoul and The Grand Lotte Seoul, an all-inclusive buffet voucher for La Seine, and an Emissary.73 Enriching five-piece set. New members are eligible to enter, and winners will be announced Dec. 11.