The Glenlivet wraps up launch event for 12YO Provence Edition

The Glenlivet, the single malt Scotch whisky brand under Pernod Ricard Korea, has wrapped up a launch event for its new limited-edition release, The Glenlivet 12YO Provence Edition.

The event took place Thursday at People the Terrace in Cheongdam-dong, Gangnam-gu, Seoul. Themed "The First Journey," it was designed to trace the new expression's path from Speyside in Scotland to the Provence region of southern France.

The Glenlivet 12YO Provence Edition is the latest addition to the Beyond Speyside series, which reinterprets flavors from around the world through single malt whisky.

The event was divided into a bartender session and a guest session. During the bartender session, Oh Yeon-jeong, brand ambassador at Pernod Ricard Korea, introduced The Glenlivet's heritage and brand philosophy.

A cocktail contest followed, with bartenders presenting original creations. Attendees also sampled the new expression neat, exploring the range of ways to enjoy single malt whisky.

The guest session featured Son Seok-ho, owner of Soko Bar, as a guest bartender. Actor Lee Jong-seok drew particular attention as an official guest.

Daniel Finkler, executive vice president of marketing at Pernod Ricard Korea, said the event went beyond a simple product introduction, giving bartenders and consumers a chance to experience the atmosphere of Provence with all five senses and witness The Glenlivet's new direction firsthand.