Domino's Pizza tops Korea customer satisfaction survey for 12th consecutive year

Domino's Pizza has ranked first in the pizza restaurant category of the 2026 Korean Customer Satisfaction Index, an annual survey organized by Korea Management Association Consulting, marking its 12th consecutive year atop the rankings.

The chain operates 491 stores nationwide as of September 2026.

The company recently launched a high-protein dough option in line with growing consumer interest in slow-aging and "healthy pleasure" trends. It also introduced the Triple Cheese Burst Edge, a new crust format that departs from its conventional dough lineup.

In July, Domino's signed girl group RESCENE as its brand model. The chain also rolled out a collaborative pizza with popular fashion and beauty platform Musinsa, dubbed the "Mujinjang Shrimp Steak Pizza," as part of its trend-driven marketing push.

"Thanks to the trust and love of our customers, we were able to achieve the meaningful milestone of topping the Korean Customer Satisfaction Index for 12 consecutive years," a Domino's Pizza official said.