Paris Baguette announced Tuesday it will release a limited-edition cake in collaboration with OURBIRTHDAY, a rookie girl group under JYP Entertainment.
The group's name carries the meaning of "enjoying every moment freely, as if every day were a birthday." The group released its first digital single last month.
The OURBIRTHDAY cake features white sponge layers filled with cherry whipped cream made with Amarena cherries. A QR code printed on the cake board — designed with a CD player as its motif — links to the group's music video when scanned.
To mark the launch, Paris Baguette will accept pre-orders from Tuesday through Thursday via the Pava app, the Happy Order app and KakaoTalk Reservations. Customers who pre-order will receive a product packaged with character stickers inspired by OURBIRTHDAY, available for pickup at stores from Aug. 19 through Aug. 23. Particularly, customers who pre-order through the Pava app can also purchase two randomly selected photo cards — drawn from a set of 10 comprising seven individual selfie shots and three group shots — for 100 won each.
"We planned this collaboration to offer a new experience that both bakery customers and idol fans can enjoy together," a Paris Baguette official said.
gorgeous@heraldcorp.com
